Samsung on Thursday unveiled two new smartphones, Samsung Galaxy S6 and competitive edge and increase profits sink as it looks to rebuild the mobile business Note 5.
Phones, fast, shiny, thin and Samsung fans can expect to have everything. New Age and Note 21 are set to launch retail, respectively, $ 740 and $ 815 will cost. Tactical Apple's traditional fall schedule before they call Bonanza phones introduced as a function True to form, the company's legacy of innovation, Samsung executives touted.
But will it be enough?
Samsung has recently felt pressure. This is partly because of weak sales, the seventh straight quarter of falling profits reported. This volume is still the best-selling smartphone maker in the world, though, only 15 percent of Samsung's global smartphone reap profits. The Apple, the world's second largest smartphone seller is.
Apple to compete with Samsung's strategy to flood the marketplace with different prices and low-end smart phones sold were let, make less profit models are more expensive but are more profitable premium models , to help offset the cost.
But Chinese manufacturers such as Huawei Xiaomi and market high-end, large-screen phones Samsung to cut prices of competitors such as Motorola and LG with wet cheaper end, the South Korean company differentiates itself In order to reduce the opportunity.
Samsung phablets began to move towards the trend might jump while, I climbed on the bandwagon as the competitors themselves be caught in the middle.
This is a difficult place to. Just ask companies such as HTC - mainly investors, the company is valued at zero last week sent the stock price so low that it will lay off 15,000 workers, announced Thursday morning which - the Android phones once a mighty instrument. Samsung's situation is not nearly as serious, but the Fall of HTC smart phone industry competition has become tough to explain how.
Samsung in particular on the subject of innovation, Apple to the left of the screen barbs announced Thursday in New York that is why the time taken. Many at the time considered a gimmick, but soon, with the curved edge of the Galaxy S6 such as by screen also features Apple.It point was copied - Samsung executives repeated their company large to move to screen phones had already stated that the limitations on the sides of the phone, for example push more draping 5.7-inch screen.
Samsung argues innovation is the key to continued success, Ramon llamas to develop, IDC analyst said in. "To maintain the high end of the market in the next clause as having the edge in the chamber are sliding," he said. Phone tablet hybrids are on the market although many, he said, Samsung still leads in overall quality. "Samsung is bringing innovation, and that is out of the flat has been able to replicate that have not seen," he said.
Samsung, however, concerns about its profitability and crush her next innovative breakthrough serves as the need to keep customers on board, llamas are ready. Smart phones and watches from the firm, in the realm of virtual reality headsets and runs as much as it is important.
"You, too, in other areas, these things need to bankroll its innovation," said Llamas. "A lot depends on keeping them thriving. Other areas to fund the team's Samsung's mobile communications is critical to moving forward."
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